Ebooks and White Papers - Businesses

Navigating Cost Pressures in HCP Marketing | MM+M and Multiview Report

Kayla Johnson — Tue, 24 Feb 2026 19:11:33 GMT

Healthcare marketers are under growing pressure to deliver precise HCP engagement while managing escalating data, media, and compliance costs. This new report from MM+M and Multiview explores why today’s overreliance on expensive targeting tactics is creating diminishing returns, and how contextual association media offers a more sustainable, credible path forward.

B2B eBook | The ABCs of ABM | Multiview

Kelly Camp — Wed, 10 Jan 2024 17:54:18 GMT

Interested in how to connect with your high-value accounts using ABM? Account-Based Marketing (ABM) is a powerful strategy that has proven to result in more significant increase in sales and marketing efforts than traditional marketing methods.

Contextual In Context: What, Why, And How Behind Contextual Advertising | Multiview

Jordan Nichols — Wed, 23 Jun 2021 16:08:12 GMT

Wondering how to reach your target audience in a cookie-less world? Contextual advertising offers a safe alternative to third-party cookies and is proven to have a greater impact on ad effectiveness than targeting based on audience or channel.

Finding Advertising Value In A Cookie-Less World

Maria Brockman — Tue, 25 May 2021 13:46:25 GMT

By the end of 2022, it's expected that third-party cookies will cease to exist; completely eliminating cookies as an effective method of targeted advertising. At the same time, regulations around data protection and consumer privacy are expanding, which has forced companies to take corrective action toward safer, more secure business practices. As a result, many marketers are wondering how these changes will impact their advertising efforts.

Finding Brand Safety in Today's Digital Advertising Ecosystem

Kate Dodd — Tue, 16 Mar 2021 15:48:59 GMT

A company’s brand is arguably it’s most valuable asset, therefore it should be protected as such. In recent years, the importance of brand safety has remained top of mind for businesses. So, what can organizations do to safeguard their brand?

Winning B2C Strategies Every B2B Marketer Should Be Implementing

Kate Dodd — Tue, 16 Mar 2021 15:48:04 GMT

Traditionally B2B and B2C marketing are starkly different, separated by dynamics such as buyer personas, price points, and length of the sales cycles. While differences remain, the gap between the two genres is closing.

Guide to Getting Started in Digital B2B Marketing

Kate Dodd — Tue, 16 Mar 2021 15:47:13 GMT

Businesses have responded by moving ever more digital, but simply having an online presence is not enough. It’s imperative that effective B2B marketers use the right message in the right channels.

Content Clarified: Understanding How to Capitalize on B2B Content Marketing

Kate Dodd — Tue, 16 Mar 2021 15:46:27 GMT

Given the modern buying journey, which starts on the internet more than 90% of the
time, it’s no surprise that businesses have shown a dedication to content marketing.
This is especially true for B2B businesses.