Case Studies - Businesses

Boiler Pros Built a Foundation for Growth, Achieving $1M in 6 Months

Maria Brockman — Wed, 15 Jul 2026 13:45:52 GMT

The Challenge

Dale Heidbrider and Betsey Dour launched Boiler Pros as a husband-and-wife team, combining decades of boiler industry expertise with extensive finance and business operations experience.

While they had the knowledge and customer relationships needed to build a successful company, they lacked experience with websites, digital marketing, and the infrastructure needed to support growth. With both founders focused on day-to-day operations and servicing customers, they needed a partner to establish their digital presence and help manage customer inquiries efficiently.

What we didn't have was what I call the ‘self-promotion’ background. We don't know anything about that. That's where Multiview came in.

— Betsey Dour, Boiler Pros

Varsity Scoreboards Achieved 48% Year-Over-Year Lead Growth

Maria Brockman — Fri, 19 Jun 2026 18:34:34 GMT

The Challenge

The company operates with a lean team, including a one-person marketing department that also supports other areas of the business. At the same time, Varsity Scoreboards was navigating a shifting market. After a post-COVID surge in spending, leadership expected demand to level off and prepared for slower growth.

The Tierra Group Turned Misdirected Traffic into 20 New Accounts

Maria Brockman — Wed, 20 May 2026 19:13:54 GMT

The Challenge

With just six employees and no in-house marketing team, The Tierra Group relied on outside expertise to drive its digital strategy. But its previous agency left the team with more questions than answers, delivering limited visibility into performance and little strategic guidance.

“The Tierra Group team reported strong site traffic but low conversions, prompting further analysis," said Lauren Weiss, Senior Account Executive at Multiview. “Audits revealed that most traffic came from broad, consumer-focused searches driven by past content strategy, signaling to Google that the business served consumers rather than B2B buyers—ultimately attracting high volume but the wrong audience.”

Bo Phillips Achieved Double-Digit YoY Revenue Growth

Maria Brockman — Thu, 02 Apr 2026 15:09:35 GMT

The Challenge

With no dedicated marketing resources, Bo Phillips relied heavily on word-of-mouth and longstanding customer relationships, limiting its online visibility.

“We’ve been in business a long time and never had an in-house marketer. I really didn’t know much about marketing before working with Multiview,” said John Craig, President, Bo Phillips.

Past marketing efforts yielded inconsistent results, making it difficult to clearly understand return on investment or scale efforts effectively. At the same time, the business recognized the need to build a digital presence—but didn’t know where to start or how to reach new customers online.

EXTECH Increased Organic Traffic 69%

Maria Brockman — Mon, 23 Mar 2026 15:21:42 GMT

The Challenge

Like many other SMB2B businesses, EXTECH had a lean, one-person marketing team, limiting bandwidth to produce the volume of content needed to compete in search.

Their content efforts relied predominately on a PR agency, which required heavy internal involvement and delivered inconsistent output. As a result, content production lagged, hindering keyword coverage, search performance, and ability to attract qualified traffic.

Multiview's team really took the reins on it. It’s been very easy on my end, and we’ve been able to produce eight times more content than our previous vendor. I'm really impressed with the content and how well it's written. — Victoria Scanlon, Marketing Manager

Beck Flavors Grew New Website Visitors by 47%

Maria Brockman — Mon, 16 Mar 2026 19:36:39 GMT

The Challenge

As a lean in-house marketing operation, Beck Flavors was balancing design, website management, content creation, and reporting. While the company generated visibility through its website, organic social media, monthly newsletters, and word-of-mouth built over more than a century in business, these owned channels alone made it difficult to consistently reach new, high-value decision-makers in competitive categories. The need for scalable digital growth — without adding internal strain — made change necessary.

North Arkansas College Increased Enrollment 12%

Maria Brockman — Mon, 02 Mar 2026 18:14:52 GMT

The Challenge

Amid broader economic and societal shifts affecting higher education enrollment, North Arkansas College sought to strengthen its outreach and better understand what was influencing prospective students.

Much of the college’s advertising relied on traditional channels such as radio, billboards, and print — tactics that offered limited visibility into performance. Even when digital vendors reported impressions or high click-through rates, the connection to actual enrollment growth remained unclear.

“We didn’t really know if our ads were successful,” said Brandon Cone, Marketing Coordinator at Northark. “We didn’t know if it was causing potential students to go to our website and see what we had to offer.”

Without reliable attribution, confidently evaluating marketing impact or adjusting strategy was a challenge.

Space Needle & Chihuly Glass and Garden | Case Study | Multiview

Maria Brockman — Wed, 15 Oct 2025 12:58:19 GMT

The Challenge

As the events business rebounded after the pandemic, the team at the Space Needle and Chihuly Garden and Glass faced a new reality. The rush of rescheduled events that filled 2022 and 2023 was behind them, and by 2024 the question became how to keep demand steady in a more predictable market. Sustaining a reliable pipeline of corporate meetings and association events was now the priority.

Seattle’s competitive landscape added pressure. With many venues courting the same planners, reputation alone was no longer enough. The team needed a clear strategy to get in front of decision-makers consistently and keep both venues top of mind when events were being booked.

Response Solutions | Case Study | Multiview

Maria Brockman — Wed, 05 Mar 2025 17:14:11 GMT

The Challenge

As a marketing provider, Response Solutions utilized multiple channels and strategies to deliver media for its clients. However, in the rapidly evolving digital landscape, finding high-quality, targeted advertising opportunities was becoming increasingly difficult. The rise of bot activity in email marketing and unreliable open rate metrics further complicated the challenge.

Tomball Economic Development Corporation | Case Study | Multiview

Maria Brockman — Mon, 03 Feb 2025 16:39:52 GMT

The Challenge

As the greater Houston area rapidly urbanized, the Tomball Economic Development Corporation (TEDC) faced the challenge of attracting the right investors amidst increasing competition, while preserving the city's unique identity and historic legacy.