Ebooks and white papers - Associations

2025 Voice of the Member | What Young Professionals Want from Associations | Multiview

Kayla Johnson — Mon, 16 Jun 2025 15:13:00 GMT

Supercharge Your Membership | Ebook | Multiview

Kelly Camp — Tue, 09 Jul 2024 14:25:14 GMT

Ready to accelerate your membership growth?

Shift into high gear with seven strategies to propel your association forward. This eBook serves as your roadmap to effectively engage members, leverage data-driven insights, optimize your digital presence, and foster a vibrant community. The road to success is full of twists and turns, but you can navigate it with confidence by keeping your eyes on the road ahead and never slowing down!

Looking Back, While Moving Forward: The Future Of Events

Katherine Radin — Tue, 14 Mar 2023 19:56:04 GMT

In-person events came to a crashing halt when the coronavirus pandemic took hold in early 2020. While the future of B2B meetings and events had often been discussed by think pieces, on social media, or even in whitepapers, COVID-19 forced planners to adapt and evolve in a short amount of time. After all, how were businesses and associations going to keep engagement alive during a time before vaccines, with lockdowns and travel restrictions reigning? With an uncertain future, organizers innovated to bring event attendees face-to-face, even if it meant at a virtual level.

Ebook | Content By Members, For Members | Multiview

Kate Dodd — Wed, 27 Apr 2022 20:33:20 GMT

Highly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That's where member-created content comes in! Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase member engagement through elevated experiences and building stronger connections that last.

Report | Association Insights & Outlook 2022 | Multiview

Maria Brockman — Tue, 22 Feb 2022 14:36:03 GMT

After two years of instability, the COVID-19 pandemic may finally be reaching its equilibrium. Recent downward trends in cases along with lifted restrictions across the country point in the positive direction, but are associations as optimistic as they look toward the future?

To get a better understanding of the impact on associations, specifically in terms of non - dues revenue generation, event planning, membership engagement and retention, and recruitment, Multiview asked leaders to share their insights and perspectives. This report includes key findings from survey results and sheds light on what decisions associations will need to make to move forward.

What's Inside:

What challenges associations are facing coming out of the global pandemic and the decisions leaders are making to move forward
How associations are adding value to their members to maintain engagement in a digital-first world
What strategies associations are leveraging to diversify non-dues revenue streams to sustain their organizations
The overall outlook for 2022 and expectations for the future

Ebook | Winning the Digital Marketing Game | Multiview

kkvapil@multiview.com (Kalyn Kvapil) — Wed, 12 May 2021 19:40:49 GMT

When it comes to digital marketing, your association is going for gold, but to be the most decorated, you’ll need a combination of strategies to best play the field. This is the Digital Olympics and medaling means using digital tactics to achieve your goals, but without the proper coaching, you won’t be game-ready. In this guide, find out how to train with the best by enacting digital marketing and advertising plays that will build your team into champions.

Ebook | Reinventing Virtual & Hybrid Events | Multiview

kkvapil@multiview.com (Kalyn Kvapil) — Thu, 22 Apr 2021 18:30:36 GMT

Associations are no longer limited by convention center capacity, seats in a room, or space in an exhibit hall. You can reach audiences directly in their living rooms and offices with the touch of a button. With virtual events proving to double and even triple attendance compared to in-person conferences, how will your association keep your widened audience engaged and sponsors excited for a more hybrid future?

Ebook | Association Digital Marketing Trends & Opportunities | Multiview

Kate Dodd — Wed, 07 Apr 2021 16:41:00 GMT

With the modern challenges our professional and trade associations have experienced, we must look for innovative and executable ways to foster member engagement and fuel revenue.

Multiview’s Association Digital Marketing Trends & Opportunities eBook can help refocus your association’s strategies and provide insight into relevant marketing tactics. Included in the eBook are new market opportunities for associations to seize in 2021 and new digital strategies to increase member recruitment, retention and engagement. This resource also reviews results from our annual Association Leadership Digital Marketing Survey as well as macro trends affecting digital media as a whole.

What's Inside

Discover the top trends in digital media and advertising
Uncover new opportunities for associations to grow their reach
Receive digital marketing tactics you can apply right away to grow revenue and membership

Ebook | Essential Guide to Generating Non-Dues Revenue | Multiview

Kate Dodd — Tue, 16 Mar 2021 15:40:48 GMT

As a result of an economic downturn, associations and member-based organizations often experience significant impact to their bottom line. To remain relevant and continue pursuing their mission to serve their respective industry, associations must find alternative means of generating non-dues revenue.

Ebook | Discovering A New World of Digital Engagement | Multiview

Kate Dodd — Tue, 16 Mar 2021 15:39:10 GMT

Digital engagement is here to stay – and expand. But do you have the knowledge, tools and expertise to thrive in this new world?