Case Studies - Associations

Society for Public Health Education | Case Study | Multiview

Trevor Whyte — Wed, 09 Sep 2026 21:20:40 GMT

Summary

When Tom Lawson joined the Society for Public Health Education (SOPHE) as its one-person marketing team, the association's newsletter was inconsistent at best. Within his first few months, he recommended Multiview, a partner he'd used successfully at a previous association, to manage the newsletter end to end. Three years later, it's SOPHE's most dependable communication channel and a source of non-dues revenue, without adding anything to Tom's plate.

National Propane & Gas Association | Case Study | Multiview

Trevor Whyte — Tue, 26 May 2026 14:57:23 GMT

The Challenge

As a lean team of just 25 employees supporting a large and complex member base, NPGA faced a structural limitation: while demand existed, the association had limited advertising inventory and limited internal capacity to manage it.

National Association of Nurse Practitioners in Women's Health (NPWH) | Case Study | Multiview

Jessica Richardson — Tue, 20 Sep 2022 18:56:13 GMT

The Challenge

Finding itself in a financial deficit, the National Association for Nurse Practitioners of Women’s Health (NPWH) a had a huge hurdle to overcome. With the hope to fully recover, leadership explored new opportunities, including news brief enhancements, conference dailies, and lead generation.

National Association of Residential Property Managers (NARPM) | Case Study | Multiview

Kate Dodd — Fri, 12 Mar 2021 21:53:54 GMT

The Challenge

NARPM had already partnered with Multiview on retargeting services, but wanted to explore other digital opportunities for generating non-dues revenue and engaging members.

International Facility Management Association (IFMA) | Case Study | Multiview

Kate Dodd — Fri, 12 Mar 2021 21:53:20 GMT

The Challenge

IFMA wants to stay on the leading edge of membership engagement and benefits – always providing the most value it can to members – but like many associations has limited staff and internal resources. “Our plates runneth over with projects,” explains Kim (Coffey) Jackson, Executive Director, Business Development for IFMA.

Society of Emergency Medicine Physician Assistants (SEMPA) | Case Study | Multiview

Kate Dodd — Fri, 12 Mar 2021 21:52:34 GMT

The Challenge

SEMPA was looking for a way to increase the value of its membership. “At the time, SEMPA didn’t have a lot of member benefits, and we really wanted to be able offer them something that was a proven, top-notch benefit,” SEMPA Executive Director Michelle Parker explained.

Hemotology/Oncology Pharmacy Association (HOPA) | Case Study | Multiview

Kate Dodd — Fri, 12 Mar 2021 21:51:57 GMT

The Challenge

Like all industry associations, HOPA must engage its members and provide them value while also maintaining a steady flow of non-dues revenue that keeps the cost of membership reasonable. HOPA needed a partner that could not only offer engaging and profitable communication and marketing solutions at no cost, but could remain supportive and effective through periods of growth and change.

National Business Aviation Association (NBAA) | Case Study | Multiview

Kate Dodd — Fri, 12 Mar 2021 21:43:39 GMT

The Challenge

NBAA annually hosts three large trade shows, as well as multiple conferences where members and vendors can meet, network and investigate new products and services, but the organization wanted to find a way to continue building those relationships throughout year instead of a only few days at a time. Additionally, like most associations, NBAA seeks non-dues revenue opportunities to help offset costs of membership.

Food Processing Suppliers Association (FPSA) | Case Study | Multiview

Chris Mazzon — Fri, 12 Mar 2021 21:42:26 GMT

The Challenge

FPSA already had an online buyers guide through its partnership with Multiview, but the association was receiving questions about how it could provide additional exposure for members. “It wasn’t necessarily that we needed to generate more revenue, which we did, but it was the fact that we had members and prospects looking for new vehicles – and they were looking for us to provide them,” Andy Drennan, SVP, Membership/Business Development, explained.